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BoursoBank mobile app account screen, showing balance and recent transactions

BoursoBank: designing credit products for a leading 100% online bank

As UI/UX Designer within the Credit team, I designed interfaces for three lending products — Personal Loans, CLI€ financing, and MyLombard credit — spanning landing pages, subscription journeys, and app screens, while contributing to BoursoBank's Design System.

Role — UI/UX Designer Team — Credit, Marketing dept. Scope — 3 lending products Market — France
Context

What is BoursoBank

BoursoBank Visa card lineup and lifestyle brand photography

Founded in 1998, BoursoBank is a leading French online bank offering digital banking, online brokerage, and financial information services. As a 100% online bank, it provides a wide range of products, including life insurance, consumer loans, mortgages, and savings solutions. Its value proposition focuses on low banking fees, a fully digital experience, and mobile-first banking.

My role

Designing across three credit products

Within the Marketing department, I worked as a UI/UX Designer in the Credit team. I designed interfaces for three products: Personal Loans, CLI€ Financing, and MyLombard Credit. I was responsible for designing landing pages, improving the subscription journey, optimizing existing interfaces, and creating new app screens. I also produced visual assets for communication and marketing campaigns.

In collaboration with the Design team, I contributed to the evolution of the Design System and maintained its documentation.

  • ProductsPersonal Loans · CLI€ · MyLombard
  • ScopeLanding pages · Journeys · App screens · Campaign assets
Interface

A year of product and marketing initiatives

Each year, I worked on projects supporting marketing initiatives and business objectives, ranging from redesigning product pages to creating new digital services.

Within the Credit team, I contributed to several key projects, including the automation of income calculation, enhancements to the personal loan simulator, and improvements to the loan subscription journey.

The following examples showcase a project promoting the CLI€ payment solution and a project optimizing the MyLombard credit subscription process.

Solution walkthrough

Two products, two different challenges

CLIC logo — On vous finance en un clic

CLI€ — financing from The Corner browser

CLI€ financing allows you to deal with an unforeseen event or simply to make favorite purchases by facilitating payments from €200 to €2,000. The request is made completely online and the funds are paid immediately or within 14 days. Fees apply depending on the amount borrowed.

Goal

Integrate the possibility of paying via CLI€ financing into The Corner browser in order to facilitate access to CLI€, create new product entry points, and get as close as possible to the promotion of BNPL by e-retailers.

My role

  • Create interfaces and prototypes that meet business needs
  • Take into account design, technical and legal constraints
  • Get as close as possible to the existing browser so as not to distort it

BoursoBank's browser

Accessible from The Corner within the application, BoursoBank's own browser allows you to benefit from a better customer experience for e-commerce purchases from partner brands on off-the-shelf sites which offer a discount in the form of cashback or immediate discounts: Hotels.com, Booking, Promosejours, Cdiscount, Samsung, HP…

BoursoBank's browser open on a partner site, with the introductory information sheet displayed

Constraints

  • In order to determine the customer's eligibility, their bank account is analyzed. In our case, the customer does not select their account but a card. In the back, the card allows you to find the linked account and carry out the analysis.
  • A card must be selected first in order to save the data so that it can be pasted at the time of payment.
  • The amount of the current basket cannot be identified. Technically, it is impossible to retrieve this data from partner sites.
  • A customer cannot combine several CLI€ financings.

Solution

The customer journey
1 First visit
Customer selecting a payment card and choosing a payment method on a partner site

The browser extension includes:

  • Pay button — opens the payment sheet.
  • Info button — provides a reminder on how to use the navigation corner and highlights two products: CLI€ and Bourso Protect (insurance).
  • Meatball menu — redirects users to The Corner environments.

When a customer visits a partner website for the first time, an introductory information sheet is displayed.

By clicking the Pay button, the customer can select the card they want to use. Each card is identified by a dedicated icon, making it easy to distinguish between them. The list of available cards varies depending on the customer's card portfolio (physical and/or virtual cards).

The customer then chooses their preferred payment method: pay in full or CLI€ financing.

2 Subscribe
CLIC financing subscription screens: amount, repayment date, and terms

The customer chooses their preferred payment method: pay in full or CLI€ financing. A screen highlighting the product's key benefits is shown first to reassure the customer before subscription. They then enter the desired financing amount within the available limit — fees are calculated dynamically — select a repayment date, review the schedule, accept the terms, and complete a strong authentication step.

3 Confirm & pay
Confirmation screen and autofilled payment form after CLIC subscription

Once authentication succeeds, the financing is approved and funds are made available immediately. A confirmation page is shown and a confirmation email is sent. The customer can then finalize their purchase — as their card details were saved beforehand, payment fields autofill. They must fully repay the current CLI€ financing before subscribing to a new one.

MyLombard logo — Le crédit lombard 100% en ligne

MyLombard — an automated credit decision

A Lombard loan is a loan secured by your investments. You pay only the interest every three months and repay the full amount at the end of the loan or earlier if you wish. You can borrow up to 50% of the value of your eligible investments, and throughout the loan, your pledged assets must remain worth at least 180% of the amount you borrowed.

Requirement

  • Integrate the revenue detection module into the existing loan journey
  • Automate the loan decision by applying the lending rules and calculating the debt-to-income ratio
  • Perform all eligibility checks and apply any blocking conditions automatically
  • Eliminate the manual review step by providing an immediate, final decision at the end of the application
  • Remove the need for customers to submit supporting documents

Goal

Implement a fully automated subscription process: automatically detect the customer's income and expenses from their BoursoBank accounts, and automate the online decision process to reduce the opportunity lead time and provide an immediate response.

My role

  • Design interfaces while taking legal and technical constraints into account
  • Ensure compliance with the Design System and brand guidelines
  • Follow the delivery process and collaborate closely with the project, compliance, and engineering teams

Revenue automation flow

Decision tree for BoursoBank's account analysis and income detection

Customers who do not wish to provide their impots.gouv.fr credentials can choose an alternative journey by uploading supporting documents. They will be redirected to the offer page and will have 15 days to submit a new application with the required documents.

Old flow → New flow

Comparison of the old manual loan flow and the new automated mylombard loan flow
Old flow
  • Manual declaration of income and expenses
  • Supporting documents (tax notice) uploaded manually
  • Application sent for manual review
New flow
  • Automatic income detection through the revenue detection module
  • Document step skipped entirely
  • Immediate and final automatic decision

First steps

The customer starts the subscription journey after completing a simulation from the product offer page. The Personal Information and Project steps are identical across all scenarios.

MyLombard subscription journey: personal info, project, and financial information steps

Income detection

The journey supports four scenarios:

  • No income is detected, so the customer authenticates with their impots.gouv.fr credentials for automatic income detection.
  • Income is detected but is outdated, so the customer updates it through the detection module.
  • Income is detected and already up to date, allowing the customer to continue directly.
  • The customer chooses to upload supporting documents instead. They are redirected to the offer page and have 15 days to submit a new application while keeping the same interest rate.
MyLombard income detection via impots.gouv.fr authentication and analysis

Charges & completion

Once the income is validated, the customer continues the journey. BoursoBank loan repayments are detected automatically, while existing mortgages and personal loans are pre-filled. Additional external expenses can be entered manually.

The customer then reviews the loan offer and personal information, signs the contract electronically, and completes the subscription. The signed contract is available from their customer area.

MyLombard charges, summary, and electronic contract signature steps
Branding

Strengthening the brand experience

Beyond designing digital journeys, I also contributed to strengthening the brand experience around the product. The goal was to support customers at key moments of their journey through consistent, educational, and engaging content while taking into account business and regulatory constraints. I created various touchpoints, including emails, animations, and product tutorials.

  • Collage of BoursoBank marketing campaign pages and illustrations

    Email & campaign touchpoints — consistent, educational messaging guiding customers through product moments.

  • Personal loan campaign — an animated tutorial promoting BoursoBank's personal loan above 30 000€.

  • CLI€ tutorial — a short product video introducing customers to CLI€ financing.

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